The world in general and Vietnam in particular are in the 4.0 period, the period where digital transformation is the trend in most countries around the world, including Vietnam. This end of the each people in too the switch to get quickly perfects itself to keep up with new guidelines and survive in the age of speed and technology. In which, capacity is one of the factors of capacity that each person needs to focus on developing. Therefore, in line with the trend of great development and closely connected with the Government's target orientation, CyberKid decided to choose capacity as the focus of development with the desire to support Children and Teenagers. Young people are fully equipped with the necessary skills and knowledge to be confident and solid with the digital transformation process in Vietnam, as well as in the world.
CyberKid Vietnam expands its target audience to Children (under 16 years old) and Youth (ages 16-23 years old)
CyberKid's main brand color is blue - a symbol of youth and unremitting efforts, combined with charcoal green, which carries intellectual and highly professional meaning. CyberKid has changed the hue in two old colors to create balance and harmony.
CyberKid adds a set of color combinations for flexibility in publications. The new color set adds purple, symbolizing creativity, development, artificial intelligence, and constant innovation like the current technological era.
Purple combined with yellow, using the principle of contrasting color schemes, creates a highlight for CyberKid publications.