CyberKid Rebranding

What's new in CyberKid Vietnam?

Transfer to Digital Competence

The world in general and Vietnam in particular are in the 4.0 period, the period where digital transformation is the trend in most countries around the world, including Vietnam. This end of the each people in too the switch to get quickly perfects itself to keep up with new guidelines and survive in the age of speed and technology. In which, capacity is one of the factors of capacity that each person needs to focus on developing. Therefore, in line with the trend of great development and closely connected with the Government's target orientation, CyberKid decided to choose capacity as the focus of development with the desire to support Children and Teenagers. Young people are fully equipped with the necessary skills and knowledge to be confident and solid with the digital transformation process in Vietnam, as well as in the world.

Digital Competency include:
Operation of equipment and software
Information and data mining
Communication and cooperation in the digital environment
Digital safety and security
Digital content creation
Learning and developing digital skills
Using digital competence for the profession

Why does CyberKid Vietnam choose to develop Digital Competency?

The world in general and Vietnam in particular are in the 4.0 period, the period where digital transformation is the trend in most countries around the world, including Vietnam. This end of the each people in too the switch to get quickly perfects itself to keep up with new guidelines and survive in the age of speed and technology. In which, capacity is one of the factors of capacity that each person needs to focus on developing.

Therefore, in line with the trend of great development and closely connected with the Government's target orientation, CyberKid decided to choose capacity as the focus of development with the desire to support Children and Teenagers. Young people are fully equipped with the necessary skills and knowledge to be confident and solid with the digital transformation process in Vietnam, as well as in the world.

How does CyberKid Vietnam develop solutions?

Our solutions continue to maintain the same content related to Internet Safety, while researching and expanding the skills and knowledge of the Digital Competency suite designed specifically for Vietnamese audiences.
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Expand target audience

CyberKid Vietnam expands its target audience to Children (under 16 years old) and Youth (ages 16-23 years old)

Not only Children, Teenagers are also the future, the upcoming main labor force of the country and society. The current generation of teenagers is also the generation that communicates between tradition and modernity, and is the generation that witnessed the transformation of the era into the digital age. Therefore, more than anyone else, young people need to be quickly equipped and strengthened digital capacity - including skills, knowledge and attitudes to be able to adapt, survive and develop in the digital world. Therefore, CyberKid decided to expand the beneficiaries of solutions to contribute to strengthening and improving the digital capacity of the Youth generation, helping them confidently step into the future.

Why does CyberKid Vietnam choose to expand its target audience?

Links to the 17 Sustainable Development Goals of the United Nations

What are the 17 sustainable development goals of the United Nations?

The 17 Sustainable Development Goals call for global action to end poverty, protect the earth's environment and climate, and ensure that people everywhere can enjoy peace and prosperity.

What goals does CyberKid Vietnam develop towards?

CyberKid's operational objectives after rebranding will directly contribute to 02 of the 17 Sustainable Development Goals of the United Nations, namely goal 4 and goal 8.

The above two goals are closely linked to CyberKid's vision from the very first days, which is the desire to develop a generation of responsible, talented, and healthy digital citizens, to master the future of themselves and society.
Aim to ensure quality, inclusive and equitable education while promoting lifelong learning opportunities for all. By equipping teens and children with Digital Competencies, CyberKid makes it possible for them to leverage the Internet and digital tools to learn and create wherever they are, anytime.
Towards encouraging sustainable, inclusive, and continuous economic growth; create full, productive, and good, satisfactory jobs for all. CyberKid equips the digital capacity to the young generation - the main workforce in the future so that they have full knowledge and skills to meet and adapt to the job requirements in the digital economy.

Brand Identity

Logo

#0D1630
#42C5FF

Color

CyberKid's main brand color is blue - a symbol of youth and unremitting efforts, combined with charcoal green, which carries intellectual and highly professional meaning. CyberKid has changed the hue in two old colors to create balance and harmony.

Secondary Color
#AA92FA
#4154D7
#E176FF
#F5BF28
Background Color
#F0F1FF
#D4EDFF
#E176FF
Functional Color
#181818
#BFBFBF

CyberKid adds a set of color combinations for flexibility in publications. The new color set adds purple, symbolizing creativity, development, artificial intelligence, and constant innovation like the current technological era.
Purple combined with yellow, using the principle of contrasting color schemes, creates a highlight for CyberKid publications.

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